Frequently Asked Questions
Branding
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Ready to bring your brand to life? Simply fill out our project inquiry form and submit the initial 70% payment. Once we receive both, your project will be officially confirmed and weβll be ready to begin!
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You can make your payment by bank deposit or bank transfer. We also accept credit card payments.
For clients in Guatemala: We offer 3 to 10 VisaCuotas installments with an additional 8% fee.
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The Branding process typically takes 4β8 weeks, depending on the scope and needs of each project. Our creative process is divided into three phases: Strategy & Personality, Visual Identity, and Brand Collateral.
We believe the best work takes time. By giving each project the attention and creative energy it deserves, weβre able to create a brand experience that feels thoughtful, intentional, and uniquely yours.
We promise the wait is worth it. -
Your Brand Guidelines will include all the fonts selected for your brand, along with links to purchase and/or download them.
Please keep in mind that youβll want to set aside a small budget for font licensing, as some fonts require a paid license for use. Most font licenses cost less than $30, making it easy to access and use your brand fonts properly.
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Weβll communicate primarily through email, Google Chat, Google Meet, and Notion. Once your project is booked, weβll share all the details and let you know how each platform will be used throughout the process.
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We know what it feels like to start something new, and we understand how important it is to build a brand you can feel proud of β one that feels true to your vision and stands out from the rest.
Your project matters to us just as much as it matters to you. We pour the same care and intention into every project, no matter its size.
Our thoughtful and organized process allows us to take care of every detail while creating an experience that feels both personal and professional.
Youβll receive personalized attention from a designer you can trust β someone who genuinely loves creating brands and will care for yours as if it were her own.
With 5 years of experience in branding, we create purposeful brands built with intention, strategy, and a clear sense of direction.
We believe a brand is so much more than a beautiful logo. We care about your story, values, and strategy β using them to shape your brandβs personality, concept, and visual identity.
We create complete visual identities enriched with thoughtful graphic elements, from illustrations and textures to custom designs that bring your brand to life and help it stand apart.
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Editable source files are part of Helado Amarilloβs creative process and are therefore not included in the final deliverables.
Instead, youβll receive a complete folder with all the final files for your visual identity, prepared and optimized for both print and digital use. This means youβll have everything you need to work with printers, manufacturers, and other vendors without any inconvenience.
All files are delivered in professional, industry-standard formats compatible with different providers, so you wonβt need the editable source files to use your brand confidently and consistently.
Signature Projects
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To begin your Stationery & Paper Goods project, simply fill out our project inquiry form and submit the initial 70% payment. Once we receive both, your project will be officially confirmed and weβll be ready to get started!
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You can make your payment by bank deposit or bank transfer. We also accept credit card payments.
For clients in Guatemala: We offer 3 to 10 VisaCuotas installments with an additional 8% fee.
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The design process takes 8 business days, starting once weβve received all the required materials and information from you.
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Not quite! We typically reserve project dates about two weeks in advance, so if you make your initial payment today, your design process will begin within the following two weeks.
In the meantime, youβll have time to gather and complete all the materials and information we need to get your project ready to begin.
*Subject to our availability. -
Weβll communicate primarily through email, Google Chat, Google Meet, and Notion. Once your project is booked, weβll share all the details and let you know how each platform will be used throughout the process.
Stationery & Paper Goods
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For Signature Projects, the initial payment is typically 50β70% of the total project investment, depending on the scope of design youβre requesting.
For smaller projects consisting of 1β3 pieces, full payment is required upfront to confirm your project.
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For Stationery projects, the design process typically takes 8β10 business days for more comprehensive orders. However, the timeline ultimately depends on the scope of your project and our availability.
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You can make your payment by bank deposit or bank transfer. We also accept credit card payments.
For clients in Guatemala: We offer 3 to 10 VisaCuotas installments with an additional 8% fee.
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Make your initial payment.
Receive your project guide with everything we need from you to get started.
Weβll design everything included in your order.
Make your second payment.
Receive your final files, ready for print or digital use..
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Not quite! We typically reserve project dates about two weeks in advance, so if you make your initial payment today, your design process will begin within the following two weeks.
In the meantime, youβll have time to gather and complete all the materials and information we need to get your project ready to begin.
*Subject to our availability. -
Weβll communicate primarily through email, Google Chat, Google Meet, and Notion. Once your project is booked, weβll share all the details and let you know how each platform will be used throughout the process.
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Absolutely! Tell us a little more about what you have in mind, and weβll be happy to explore it with you.
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We do not offer printing services, but weβll provide all your final files ready to print, so you can choose the printer or printing service that works best for you.

